EXPERT LED, AI ENHANCED, PERFORMANCE DRIVEN
80+
Successful
Case Studies
$100M+
Ad Spends
Managed
500+%
Achieved In
Growth
At ZAF, we bridge the gap.
At ZAF, we bridge the gap.
We’re Strategic Marketers, Consumer Psychologists, Content Creators and AI Experts all rolled into one.
Our campaigns don’t just look good, they’re built on human insight, executed with precision, and powered by AI that does what machines do best: analyze, predict, automate, and optimize.
What stays human? The strategy. The messaging. The empathy. The impact.
Because your brand speaks to people, not machines
team of
experts
ABDUL KHALIQ AHMAD
Founder & President
10+ years in performance marketing across USA, UK, MENA, SEA
Former Subject Matter Expert at Google Ads (UMM)
Managing $20M+ annual ad spend
Google Partner, Meta, and Microsoft Ads Certified
Global strategist with proven results in full-funnel marketing
Former Subject Matter Expert at Google Ads (UMM)
Managing $20M+ annual ad spend
Google Partner, Meta, and Microsoft Ads Certified
Global strategist with proven results in full-funnel marketing
FARHAN HUSSAIN MASUDI
Founder & CEO
15 + years of proven success across MNC's & Startups
10 + years managing performance campaigns on Meta & Google
DMI Australia certified marketer and trainer
Certified behavioral psychologist with NLP
Johns Hopkins University USA Certified in Applied GenAI
10 + years managing performance campaigns on Meta & Google
DMI Australia certified marketer and trainer
Certified behavioral psychologist with NLP
Johns Hopkins University USA Certified in Applied GenAI
FAISAL HUSSAIN BHAT
Director Creative Strategy & Production
International Award-winning cinematographer and filmmaker
12+ years of creative direction with global clients (BBC, NatGeo, Coca-Cola, Salesforce)
Gold Medalist from Jamia Millia Islamia and Kashmir University
BAFTA-winner for Real Kashmir FC; Best Aerial Cinematographer Asia
Expert in visual storytelling, video editing, and cinematic brand campaigns
12+ years of creative direction with global clients (BBC, NatGeo, Coca-Cola, Salesforce)
Gold Medalist from Jamia Millia Islamia and Kashmir University
BAFTA-winner for Real Kashmir FC; Best Aerial Cinematographer Asia
Expert in visual storytelling, video editing, and cinematic brand campaigns
MUHAMMED SHAHZAIB
VP Digital & AI Solutions
20+ years in digital transformation, marketing ops, and AI automation
Former Associate Digital Director at Dentsu Singapore
$1B revenue generated for Google via Six Sigma & PMP-led ops
Expert in Make.com, ChatGPT, CRM, GPT Agents, and full-funnel AI integrations
Led $25M+ in performance campaigns across APAC, EMEA, North America
Former Associate Digital Director at Dentsu Singapore
$1B revenue generated for Google via Six Sigma & PMP-led ops
Expert in Make.com, ChatGPT, CRM, GPT Agents, and full-funnel AI integrations
Led $25M+ in performance campaigns across APAC, EMEA, North America
SAM WATERFALL
Chief Consultant Strategist
TEDx speaker, trainer & consultant with 22 years of global experience
Founder of Obvious Marketing with major clientele like Loreal, P&G, Amazon & more
Expert in personal branding, thought leadership, brand positioning & marketing strategy
Successful entrepreneur with multiple startups
Founder of Obvious Marketing with major clientele like Loreal, P&G, Amazon & more
Expert in personal branding, thought leadership, brand positioning & marketing strategy
Successful entrepreneur with multiple startups
ZIYA SIDDIQUI
Founder & Director
6+ years of experience managing sales with Ford & Fiat
More than 5 years of experience in film making as an executive producer
More than 15 years of experience as an accomplished professional actor
Passionate investor with a keen interest in emerging tech
More than 5 years of experience in film making as an executive producer
More than 15 years of experience as an accomplished professional actor
Passionate investor with a keen interest in emerging tech
Clients We Have Worked With
WHAT SETS
US APART
Strategic Depth
60+ years combined experience across strategy, creativity, and growth
Cross-Industry Fluency
Diverse industry portfolio across real estate, e-commerce, wellness, tech, and more
Founder-Led Thinking
We don’t just pitch, we solve, build, and scale alongside you as strategic partners
Global Experience
Campaigns worth millions in USD run across APAC, MENA, North America, and EU
our
services
SMART BRANDING & MARKETING STRATEGY
Creativity isn't about looking good, it's the language that resonates with your target audience. Our smart audience-driven branding and marketing strategies are designed for meaningful communication and to target, engage, and nurture the right audiences.
PRECISION PERFORMANCE MARKETING
A strong performance marketing approach ensures that your objectives are met with more precision and the cost of customer acquisition is reduced overtime. Our expert led and analytics driven performance marketing ensures consistent growth in your outcomes
AI SOLUTIONS DEVELOPMENT & AUTOMATION
Strategic AI implementation is of paramount importance to the future of all businesses. Our Agentic AI solutions are designed to help mid-level enterprises tap into the unlimited power of AI in sales, marketing & training without heavy costs and extensive timelines
VISUAL DESIGN & CONTENT PRODUCTION
In a highly crowded digital space, it's even more imperative to create visual communication that helps brands stand out. Our expert-led visual design and video content production ensure that you create impactful visual content and stay ahead in the game
Human-Centric Strategy
We blend behavioral psychology, business insights and extensive expertise with AI to create highly efficient systems.
Fast, Proven Results
From prototypes in 2 weeks to full-scale systems in just 6 weeks, our framework delivers measurable ROI, very fast.
MULTI-PROCESS EXPERTISE
We create AI-enhanced systems that can significantly transform all processes, including sales, marketing, training & operations.
Enterprise-Grade Tech
Our tech capabilities include GPT-4, Claude, LLaMA, PyTorch, TensorFlow, AutoML, AWS, Azure, GCP, Custom Models & more
AI SOLUTIONS & AUTOMATION
Enhance and automate your sales, marketing and customer service with our tailored AI solutions
Expect significant ROI growth and reduced costs with rapid implementation
MARKETING AI
SALES AI
SUPPORT AI
CUSTOM AI SOLUTIONS
THE ZAF AI FRAMEWORK
Discovery & Business Alignment
We start with strategy, not software. We dive deep into your goals, operations, and customer behaviors to map where AI can drive real outcomes.
Planning & Roadmapping
From use cases to change management, we craft an AI roadmap that aligns tech deployment with business success, down to the last milestone.
Development & Integration
We build in agile cycles, train models using your data, and ensure full security and compliance with seamless deployment into your existing stack.
Deployment & Optimization
From go-live to long-term gains. We monitor, train your team, and continuously optimize performance and ROI.
THE ZAF AI FRAMEWORK
01
Discovery & Business Alignment
We start with strategy, not software. We dive deep into your goals, operations, and customer behaviors to map where AI can drive real outcomes.
02
Planning & Roadmapping
From use cases to change management, we craft an AI roadmap that aligns tech deployment with business success, down to the last milestone.
03
Development & Integration
We build in agile cycles, train models using your data, and ensure full security and compliance with seamless deployment into your existing stack.
04
Deployment & Optimization
From go-live to long-term gains. We monitor, train your team, and continuously optimize performance and ROI.
CASE
STUDIES
Moda Salon
Paid Search, SEO & Meta
Baby Planet
Paid Search, SEO & Meta
Don't Panic Shoes
Paid Search, SEO, Meta, Pinterest, Email, Adroll
Rejuvo Life
Paid Search, SEO, Meta & Influencer Collaborations
Creative
projects
Short form videos
THE ZAF GROWTH ENGINE FRAMEWORK
Your brand doesn’t need more noise. It needs a system built to grow intelligently, efficiently, and at scale. That’s exactly what the ZAF Growth Engine™ delivers
1
REVIEW & STRATEGIZE
Before we move the needle, we dig deep. Our first step is to understand your brand’s reality: your audience, your numbers, your positioning. We don’t believe in strategy decks that end up in forgotten folders, we build blueprints for growth.
2
PLAN & SYSTEMIZE
Now we plan and connect the dots. Strategy evolves into a seamless system, powered by expertise, automation, smart tools, and AI workflows, that reduces friction and increases output.
3
EXECUTE & IMPLEMENT
Before we move the needle, we dig deep. Our first step is to understand your brand’s reality: your audience, your numbers, your positioning. We don’t believe in strategy decks that end up in forgotten folders, we build blueprints for growth.
4
ANALYZE & OPTIMIZE
Now we plan and connect the dots. Strategy evolves into a seamless system, powered by expertise, automation, smart tools, and AI workflows, that reduces friction and increases output.
our blog
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
