WHO WE ARE
We are a team of strategists, marketers, innovators and creative buffs. Over the years we have worked with big names as well as innovative startups bringing creative and disruptive ideas to life.
OUR VALUES
OUR VISION
AT ZAF our vision is to redefine the future of marketing by merging valuable human insight with the power of intelligent automation, empowering brands to grow faster, smarter, and more meaningfully in an ever-evolving digital world.
OUR MISSION
At ZAF Digital, our mission is to build growth engines, not just run campaigns. We partner with forward-thinking brands to architect powerful strategies, integrate AI-driven automation, and deliver measurable results across every touchpoint while staying rooted in human psychology, creativity, and ethical marketing.
Team of
Thinkers
ABDUL KHALIQ AHMAD
Founder & President
A Google Ads veteran with 10+ years in performance marketing, Abdul built Advert Digital into a globally active agency managing $20M+ in ad spend. With roots in Google’s internal training program, his depth in funnel strategy, paid media, and cross-market performance makes him a go-to growth architect for serious brands.
FARHAN HUSSAIN MASUDI
Founder & CEO
Bringing over 15 years of experience across MNCs and startups, Farhan has worked across industries and regions with a deep understanding of brand strategy, growth systems, and audience psychology. Certified in digital marketing (DMI, Australia), behavioral psychology (NLP), and Generative AI (Johns Hopkins), he blends logic, creativity, and insight to build results-oriented marketing engines.
FAISAL HUSSAIN BHAT
Director Creative Strategy & Production
An award-winning filmmaker and cinematographer, Faisal brings storytelling mastery and visual intelligence to ZAF’s creative work. With credits at BBC, NatGeo, and Coca-Cola — and accolades from BAFTA to Asian film festivals, his ability to craft emotionally rich brand narratives is unmatched.
MUHAMMED SHAHZAIB
VP Digital & AI Solutions
With over two decades in digital marketing and operational automation, Shahzaib has helped brands like Google, Salesforce, and Lenovo scale performance across APAC and EMEA. His specialty lies in building intelligent systems that combine AI automation with real-world business logic, so teams can grow faster, without the chaos.
ZIYA SIDDIQUI
Founder & Director
With an illustrious career spanning 15 years in creative production, executive production, and acting, she brings an element of originality to our content strategies and visual communication. Her keen eye for detail and innate flair for creativity make her a valuable addition to the ZAF team.
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
